Max's Restaurant Franchise - Philippines

Max's Restaurant Franchise - Philippines


Franchising Support and Service

Max's values close family ties and the Filipino concept of "samahan" (sense of belongingness) thus we treat each and every business partner as a family member. Max's offers a comprehensive total-solutions-package to aid our franchisees in successfully planning, developing, and implementing their very own Max's Restaurant franchise. A successful Max's franchisee can only expect extensive and continuous support in all aspects of operating their own Max's Restaurant which includes (but not limited to) the following:

Site Selection, Design and Construction

Our Business Development Department can create a detailed site plan indicating the specific location of a desired prototype facility based on specific information and requirements provided by the franchise re: the proposed site. In addition, the department can prepare building plans and specifications detailing the requirements for overall design, furnishings, store layout, equipment, fixtures and interior decor specifications.


Prior to the commencement of operations, the corporate training department will provide the franchisee and eight members of the management team with mixed hands-on training approach that spans for 4 months. This incorporates classroom content and applied in-restaurant developmental modules that will extensively cover subjects ranging from administrative, operational, and marketing. Regular refresher and developmental training programs will also be given as the requirement arises. Max's is a firm proponent of sustainable continuous training of all Max's franchises and employees to closely align our business model and company values together to enrich the integral bond between store staff, guests and restaurant profitability.


Max's firmly believes that marketing is the driving impetus that propels the restaurant brand forward. Our team is composed of marketing professionals will provide each and every store with the best marketing service available to ensure brand loyalty and saliency in the market. The marketing group will provide support in facilitating new product launches, sales-driven in-store promotions, compelling above-the-line advertising efforts and viable media planning. You can also expect dynamic local store marketing projects and exceptionally-designed merchandising collaterals. Strategic brand mapping, intensive competitive check analysis, new product development and consumer-based research comprise the marketing support extended to all Max's stores.


Each franchise store can expect holistic support and servicing (24 hours a day/7 days a week) provided by a dedicated Franchise Area Manager who is assigned specifically to assist the franchisee in running the store accordingly. The key aim of the operations team is to create sales-building efforts and to ensure that the Max's high quality and safety standards are maintained across all store operations. FAMs will see to it that the store meets its sales targets and increases its profitability. FAMs conduct staff meetings, regularly do store visits and conduct training for procedural updates and rollouts for new programs and menu items.

Information Technology

Max's is up-to-date with the latest in-store Point-Of-Sale technology to run our Max's stores nationwide. Our corporate information technology department is dedicated to support and assist all restaurant-related I.T. queries and concerns. Technology development is the main aim of Max's to achieve seamless technology integration within branch operations and cost-efficiency down to the store level.

Research & Development and Procurement

Our research and development team continually seek to enhance the Max's dining experience by developing only the best authentic Filipino dishes to complement our Max's Fried Chicken. The department also conducts acceptability and taste preference research studies to ensure that all existing and new products meet the discerning taste of our loyal customers. On the other hand, our purchasing group deals only with the most reliable suppliers to purvey raw materials at the lowest prices possible without sacrificing food safety guidelines. With the efforts of these two groups combined, we can expect efficient availability of raw materials for all products and top notch logistical chain management for all Max's stores

Franchising Your Own Max's Restaurant

Max's traces its roots into the annals of Philippine history and is very much part of the Filipino tradition. Established in 1945 right after World War II, Max's Restaurant started as a humble roadside cafe put up by Maximo Gimenez, a Stanford University-educated teacher who was able to befriend several American occupation troops stationed at Quezon City. Because of his likeable nature, the soldiers regularly visited his nearby home. Later on, the troops insisted that he put up a quaint restaurant where they could enjoy food and drinks. This was the start of Max's Restaurant's journey into becoming the country's premiere fast-casual Filipino cuisine destination.

The well-loved Max's Fried Chicken was developed by Ruby, Maximo's niece who was touted as Max's very first cook. She concocted the special recipe that became the benchmark for the true Pinoy-style fried chicken. Juicy tender, crispy and truly sarap-to-the-bones, the Max's Fried Chicken continues to capture the discerning palates of diners wishing to taste authentic Filipino dishes worldwide.

Being "the house that fried chicken built," Max's has expanded its reach over the past decades all throughout the country and The United States. Max's Restaurant has established itself as a household name, a Filipino dining institution, and underscores Filipino tradition. Max's is considered to be the pioneer in the fast-casual dining Filipino restaurant industry with more than 120 branches in operation locally and abroad.

Our doors are open to potential business partners very much interested and willing to invest in the long standing tradition of quality that only Max's can offer. If you have the passion to zealously continue and uphold the sarap-to-the-bones commitment and standards set by Maximo and Ruby then you can be part of the growing family of Max's Restaurants. Franchise your very own "house that fried chicken built" today!

Frequently Asked Questions

How can I be qualified as a Max's Restaurant Franchisee?
We require our franchisees to be business-oriented, with experience in another service-oriented business. The franchisee should possess the capability and willingness to learn our business. The franchisee should be entrepreneurs who enjoy working, communicating and relating with employees and customers.

Who will look for the site?
Our perspective franchisee should proposed a site and Max's will assist and advise you in evaluating the prospective location.

Who will provide the building plans?
Max's Franchising, Inc. will provide you with designs and building plans. You have the option to use a Max's recommended contractor or your own, provided that they meet Max's approval. The restaurant will be constructed at a cost to be borne by the franchisee.

Do I have to put up a company to own and/or manage a Max's Restaurant franchise?
It is recommended that you set up a corporation duly registered with Securities and Exchange Commission (SEC). However, more than the ownership of the franchise, at Max's, we expect the franchisee to be actively involved and participate in the management and operations of the restaurant.

I already own other franchise restaurant brands; can I still apply for a Max's Restaurant franchise?
Yes, this is subject to Max's Franchising. Inc.'s franchise agreement. As the principal/majority owner of the Max's Franchise, you cannot be involved in another restaurant directly competing with Max's Restaurant.

Max's Online Support

Tel No: (+632)784-9000 Loc 1303 or 1304
Monday to Friday (9:00AM to 6:00PM) or
through mobile number: (+63)908-8871528

For other queries beyond office hours , weekends and holidays . Please email us at

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